The client
First Investment Bank (Fibank) is one of the smaller Bulgarian banks (actually top of the mid-size banks). Its clients are mainly private customers. The banks is well known for their innovative products and customer care. especially among young and high-tech audiences.
The problem
While the bank was known for their affinity towards their website – they have always maintained one of the best and most resourceful website among the banks in Bulgaria – their old site had its problems. It was initially developed in the early 2000s, when the bank offered realtively small portfolio of products and services. With the time passing many new pages with information and functionality were added but the navigation and the design remained the same.
The other side of the problem was that the inhouse team responsible for the website relied on a old CMS system with limited capabilities and control over the content and the structure of the site.
The solution
The outcome
The new website boosted SEO rankings and overall page visit numbers to the site.
It has won several prestigious website design awards and is still the refernece for a well made bank website among all other of Bulgaria’s banking websites.
The in-house team has developed many features sing the CMS framework.
